Challenges of Introducing Product Operations in Your Organization
Understanding the Common Roadblocks to Product Ops Implementation
A relatively new discipline within product management, Product Operations (product ops), is gaining traction. Some claim that 91% of software companies have implemented Product Ops, although my own experience suggests a more tempered reality.
This post won't go into the details of defining Product Ops; that's a topic for another time. Simply put, Product Ops builds tools and processes for internal customers: product managers. They focus on understanding the pain points, goals, and needs of product managers in order to deliver effective solutions.
Challenges in Implementing Product Ops
Lack of management understanding
Many executives struggle to understand what product ops means. In organizations where the role of the product manager is still evolving, introducing a new function like Product Ops can be daunting. A clear and compelling pitch is essential. Focus not just on the tasks, but on the value Product Ops brings to the organization. Typically, this value lies in improved data management, shared knowledge, and standardized practices across the organization.
Lack of understanding among product managers
Even product managers, the direct beneficiaries of product ops, may not initially understand its purpose. The key is to emphasize the value it brings: freeing product managers from repetitive or administrative tasks and providing them with data insights, templates, and streamlined processes. Ultimately, Product Ops allows product managers to focus on strategic work.
Lack of support
Even when the role of product ops is understood, gaining organizational buy-in can be a challenge. There is often skepticism about the need for a dedicated role. Address these concerns by demonstrating that Product Ops doesn't add cost; it's about doing the same work more effectively through expertise and standardization. The result? Product managers are free to focus on their core responsibilities.
Steps to Ensure a Smooth Implementation
Start Small
Start with a single person focused on providing one service to product managers, such as analytics. As the value becomes clear, expand the scope to include additional services.
Keep it simple
Don't strive for perfection right away. Start with quick, simple solutions to meet immediate needs. Over time, refine and improve as you learn.
Learn along the way
Adopt an agile mindset. Treat product ops as a product in itself, iterating and adapting based on feedback from internal customers-the product managers.
Communicate Frequently
Communication is critical. Make sure you share updates widely and often. It takes time for people to understand and fully appreciate the role of Product Ops, so consistent communication is essential.
Secure a quick win
Early wins build trust and momentum. Delivering value quickly can help overcome skepticism and build support.
Encourage Collaboration
Product ops and product management must work hand-in-hand. Leaders should encourage collaboration and ensure that both teams understand that they are interdependent and working toward common goals.
Keep an open mind
Look for opportunities to add value. Be willing to pivot, scale back, or even shut down services if they no longer serve their purpose. Focus on what's needed to drive results.
Avoid silos
Product ops should not operate as an isolated department. Proximity to product managers is critical. Ideally, product ops should be in the same department as product management.
The bottom line
By addressing these challenges and following these steps, you'll set yourself up for a successful Product Ops implementation. With thoughtful planning, clear communication, and a commitment to delivering value, you can unlock the full potential of Product Ops for your organization.
What I read
As usual, I will list some of the best articles I read on the Internet. I will keep a list of the best articles (currently >800) at https://www.digital-product-management.com. These are today’s picks:
Negotiate Your Product Manager Job Offer in a Tough Market: Expert Negotiation Strategies for Product Managers.
Right-sizing: Escaping Story Points with Right-sizing.
Calculate your CES: How does Customer Effort Score work and how can you calculate it?
Nice article! Is Product Ops a career path into Product Management similar to how Sales Ops often transitions to Account Management / BDR or is the career path less clear?
My last company attempted to implement product ops. It flopped in large part because the organization lacked buy into the model product ops was attempting to implement. They did, however, get us into some new tools like JIRA which was a win.